Sales

How much of being successful is up to you and how important is coaching. Coaching is about learning to think differently first then act according to the new thinking in order to achieve results. Our special guest this week is success coach Muffy Churches who takes us on a journey of discovery about self coaching.

Social Media is not a one way street.  You need to engage in conversations so listen to what people in your area are discussing and offer suggestions and solutions.  This type of engagement will help convert those with potential properties to sell into loyal subjects.  Isn’t that what it is all about.

Never start something you can’t continue.  In other words don’t set unrealistic goals about what you will achieve in social media. By being consistent with your social presence you will be able to engage contacts, getting them through the front gate and into your database. Melanie Hoole will discuss this today.

Content is key to winning the social media battle.  It is not a matter of noise but creating well structured communication pieces that will resound with your target market.  Melanie Hoole says when you do this you will then be able to really reach and communicate with your ‘audience’ to present your unique value proposition and articulate your point of difference.

Modern real estate agents are creating their own brands in the digital world. They are connecting with and nurturing relationships with future sellers, ensuring their name is front of mind when it comes time to sell.  Melanie Hoole can help create a digital utopia where clients are attracted to you without even meeting you. She explains by outlining her 5C’s formulae.

While, to be successful in this industry, you need to be positive quite often your success will be in direct proportion to your ability to handle failure and rejection. So what do you do when you don’t sell the property on the day of auction? Not every auction will sell on the day so therefore you need to have a plan B or, as Justin Nickerson calls it, a two part strategy.

There are many skills you need to develop as an agent if you are going to run successful auction campaigns. One of those skills is how you work with the auctioneer. Unfortunately, many agents think they can leave all the hard work to the auctioneer on the day of the auction and somehow it will all magically work.

One of the ways you will be able to sell more auctions is by being able to explain the benefits to the seller while understanding the benefits to you. It’s also a good opportunity to display your skills.

Some more interesting observations about running successful auctions today with Justin Nickerson. He shares some valuable tips on keeping your buyers involved in the auction process and explains one of the big differences between auction and private treaty.