Real Estate marketing

The phone call you receive from a potential seller wanting you to see them about the possibility of listing their house in some cases will be the first time you actually engage with that person. Make no mistake, they are assessing you from the moment...

Why is it that some agents in Australia and New Zealand can achieve outstanding contributions towards the marketing from their sellers while others struggle? Aaron Shiner, who freely admits this is something he has struggled with, offers some suggestions, solutions and scripts. Aaron’s top V.P.A. scripts Aaron...

Working with buyers has been described as the lost art. The way we work you need to be skilled in how you communicate and negotiate with buyers. Working with sellers is only half of the story. Aaron’s top buyer scripts Aaron Shiner It is all about...

You will have heard, I am sure, the term ABC which stands for ” always be closing”. Aaron Shiner says you need to be testing the water by closing at various stages in your presentation. Aaron’s top closing scripts Aaron Shiner Good trial closes will reduce...

The battle to receive the fee you are worth is more than half won if you have a healthy level of self-belief. Sellers are looking for confident representation as part of their real estate solution. Remember, you are being employed as a negotiator, so you had...

The amount of trust you built up with the seller has allowed you to secure the listing. Congratulations! Now the real work starts because you won their trust based on what you said you’ll do and their expectations of what you’re about to deliver. The...

The questions you ask are the key to building trust. Questions make you an attractive person because they show the person you’re talking to that you have an interest in them.   John Hanby makes an interesting point today about getting control in conversation. He says...

Don’t kid yourself into believing that you can fake it until you make it. People can read your true intentions. Reflect back on when you were a child or if you have children. You know the moment they walk in if they’ve done something wrong....

The way to measure if you have the trust of someone is if they are willing to not even question you about commission, the method of marketing or their contribution to advertising. That certainly is a lot to ask but the building blocks to gaining...

Quite often we confuse building rapport with building trust.  A trusted relationship with the seller and for that matter with a buyer should be our goal at all times. John Hanby will talk today about how building a trusting relationship can be what will separate...