Real Estate marketing

Really understanding your market and the offering you bring to the table will set you apart from your competition.  Become the agent who adds value. Topic - How to add more value than your competitors Mentor – Dan Lesniak Segmentation, Targeting and Positioning You must first figure...

“In the real estate business you’ve either got numbers or you’ve got a story”. The words of Bob Wolff in his AREC presentation this year that received a standing ovation.  Wolff gave a rapid-fire series of lists of what to do and not to do,...

Kylie Davis says today that while past AREC Conferences have focused on how to win the hearts of potential sellers, it was refreshing to hear Charles Touma from Bresic Whitney speak about the importance of real estate agents loving up buyers again. Topic – Key takeaways...

Giving first is the best way to establish a relationship, yet the typical agent model is to expect a vendor to give an agent the contract to sell their house before they could expect any service. Kylie Davis highlights the comments of 2 top line...

The biggest tool for listings is open homes according to Matt Lancashire. He said at AREC this year that buyers become sellers and that agents need to create a relationship because that is what sellers want in an agent – not a transaction.  Kylie Davis...

“You do have to play by the rules – otherwise there are always consequences”. That was the message from Scott Harris at AREC this year.  Brush your teeth everyday if you don’t want decay, do the exercise if you want to feel good and keep...

What is the real meaning of wealth? It may seem like a deep question but Michael Sheargold says it is well-defined in a book called ”The millionaire next door”. Not everyone wants to be a $1M agent! Mentor – Michael Sheargold Read “The Millionaire Next Door” Return...

So where do goals fit into what we are discussing this week with Michael Sheargold? It’s great to have goals to be the top lister or the number one office but at the end of the day it’s not about turnover it’s about what is...

Rate yourself on the quality of your family relationship, your friends, fitness, finances and how much fun you have and how much fun you are to be around. Not everyone wants to be a $1M agent! Mentor – Michael Sheargold The wrong energy to bring home What...

Michael Sheargold says that the best people have balance in their life. They have great clarity around what they’re doing and they can prioritise their lifestyle and their workstyle. Not everyone wants to be a $1M agent! Mentor – Michael Sheargold “Best people have the balance” Get...