Real Estate marketing

Communication is the key when it comes to selling anything. Especially when it comes to selling your services to a potential seller.  Today Daniel Spencer will explore the questions you can ask and the techniques to use to help gain some traction when talking to...

What is the decision cycle of a home seller? Understanding the processes the seller will go through may just help you fast track some of their decisions.  Our guest this week is Daniel Spencer who has had a look at the cycle of home sellers...

Kent Lardner makes the point today that on line models will never be as good as an agent on the ground. It doesn’t matter how much disintermediation there is, or how many third-party sites will appear, never underestimate your value as an agent with your...

The conversation with Kent Lardner now turns to third party intermediation. These are third party sites that are starting to move between the agent and the seller with agents now having to buy back leads from these third-party sites. Kent deals with that today and...

More today from Kent Lardner as you nurture those relationships in the funnel. Also, today Kent talks about social media and getting a return on your investment.   How do you measure the effectiveness of the conversations you are having on social media? Nurturing with Social Media Mentor...

Today the conversation with Kent Lardner turns from farm areas to putting people in the funnel.  How long do they need to be in there and what should the process be to make sure they come out the other end?   Also, joining us today is...

If you’re struggling to work out what makes the best farm area and how to manage it, we’ll have the answers for you today in the show.  Kent Lardner from VIEW joins us to talk about SA1’s. Kylie Davis returns to discuss today’s blog on...

Jason Andrew puts the icing on the cake today as we look at the final negotiation.   Not only with the seller but also with the buyer, because it’s important to build trust with both sides as we balance up those expectations. The keys to balancing seller...

Today we turn up the heat a little bit and we move the conversation along as we talk to Jason Andrew about building trust and balancing the seller and buyer expectations.   Today we move into the topic of negotiation.   The questions to ask and more...

Jason Andrew will make the point today that sometimes the data we are using in comparative sales can be a little bit misleading because it doesn’t consider the motivation of both the buyer and the seller. The keys to balancing seller and buyer expectations while building...