Leadership

10 Nov Leads landing in your lap

Never start something you can’t continue.  In other words don’t set unrealistic goals about what you will achieve in social media. By being consistent with your social presence you will be able to engage contacts, getting them through the front gate and into your database. Melanie Hoole will discuss this today.

09 Nov Your digital DNA

A solid digital strategy should be able to make you look and sound great, leaving a lasting impression and makes sure you are visible on the web high-street.

07 Nov Get to know your target market

Modern real estate agents are creating their own brands in the digital world. They are connecting with and nurturing relationships with future sellers, ensuring their name is front of mind when it comes time to sell.  Melanie Hoole can help create a digital utopia where clients are attracted to you without even meeting you. She explains by outlining her 5C’s formulae.

04 Nov “Don’t throw the toys out of the cot”

While, to be successful in this industry, you need to be positive quite often your success will be in direct proportion to your ability to handle failure and rejection. So what do you do when you don’t sell the property on the day of auction? Not every auction will sell on the day so therefore you need to have a plan B or, as Justin Nickerson calls it, a two part strategy.

03 Nov The role of the auctioneer and the agent

There are many skills you need to develop as an agent if you are going to run successful auction campaigns. One of those skills is how you work with the auctioneer. Unfortunately, many agents think they can leave all the hard work to the auctioneer on the day of the auction and somehow it will all magically work.

02 Nov The pluses for agents to use auctions

One of the ways you will be able to sell more auctions is by being able to explain the benefits to the seller while understanding the benefits to you. It’s also a good opportunity to display your skills.

31 Oct To give a price or not + There is no ‘one marketing’ answer

This week our special guest Justin Nickerson joins us to talk auction. Justin has just been named as the Australasian auctioneer of the year. We start our week with Justin talking about price.

28 Oct The authority comes from what you do

You can model yourself on great leaders but you need to develop your own style. Michael Sheargold talks about how you can make your mark and where leadership is headed.  Leadership is more than just getting a business card printed.

27 Oct Your brand needs to identify what you stand for

The best businesses have a great understanding about their brand positioning.  It is one thing to know how those who know you and deal with you now, feel about your business, but what about those who don’t know you?

26 Oct Ritz Carlton service and FedEx efficiency

Michael Sheargold will tell us today that the smart money in business development now is on client service but not as we knew it before.  Now it is at a whole new level.   You will hear about a very simple model taken from the conference.