Many users of social media do not know the difference between a Facebook Ad and a Post that has been boosted. For the majority of Facebook users, it is not important but for those wanting to build a brand on Facebook, it will make or break a marketing strategy if they don’t understand the difference and use the correct tools in the most effective … Continue reading Brand building on Facebook
Expansion and growth for the sake of it are not smart. Expansion requires planning to ensure the growth that follows is able to be serviced. Growth pegged to ego is a sure way to fail. Mark Morrison heads up Agency HQ and says that has been the undoing of many good businesses. He discusses that with James Pratt today. Continue reading Challenges in expansion
I have heard it said that the best way not to make a mistake is never do anything. Mistakes are an important part of learning and gaining experience. The next step in the journey this week with Greg Layton is about learning. Bringing more to the table. Continue reading How never to make a mistake
Tamsin Wilson is the Head of Property Management at Belle Property Parramatta. She joins us in a powerful session to discuss the importance of internal communication and cloud-based software to cope with the difficulties of the pandemic. Together with Kevin Turner, they will also look into how COVID-19 is reshaping the role of the property manager and how to communicate and build relationships between tenants … Continue reading COVID-19 – Reshaping the Property Manager Role
Greg Layton is the author of ‘Chief Maker’ – a book that lays out the 5 step blueprint to rising above the pack. This week Greg is my guest as he explains the steps and toy he begins having a game plan to getting noticed. He will tell us what to define first. Continue reading The ‘GREAT’ method of success
We are sometimes confused about the difference between marketing and advertising. In this short video, Mark Creedon will explain how you can better market you and what you do with much more than advertising. Continue reading VIDEO – The 10 P’s of marketing you – Mark Creedon
As well as our regular property management segment today we will feature contributions from Milton Rendell who will focus on prospecting and you also hear from Greg McDaniel and his tips on a successful door knocking strategy. The real steps to real estate success Milton Rendell Quality questions Talk to the right people Use the marketing machine Door knocking Greg McDaniel  How to successfully … Continue reading Feed the beast + Finding the right people
Kevin asked John McGrath if he would give him some time because he is concerned about the growing number of people leaving the industry because they just can’t cut it. Times have changed. There is a new breed of agent and they are not just breaking the rules, they are making new ones. Continue reading John McGrath talks candidly about how the ‘rules of real estate’ are changing
There has been a lot of discussion about third party sites and their intrusion into the real estate listing space. In a conversation with Ray White director Dan White, Kevin seeks his opinion on sites like Open Agent. Continue reading Dan White speaks with Kevin about Open Agent
