Category: Real Estate Marketing

Property News Update, Real Estate Marketing

Aussie PropTech claims distribution leadership

From a standing start 3 years ago, property marketing platform Realty.com.au has emerged as one of the big players in the online property marketing space, by this week reaching a milestone 1.5 million properties being marketed through the portal and distributed through social media. “That means we have now posted more properties on social media than any property portal or social media marketing company or … Continue reading Aussie PropTech claims distribution leadership

Cleofe PaguidoponLeave a comment
Property News Update, Real Estate Marketing

Queensland commercial markets stimulated

With the looming Federal election there has been a vast array of increased expenditure across the infrastructure sector that are set to impact local property markets. The $120 billion 10-year infrastructure plan sees initiatives across the country heavily aligned with transport including fast rail, roads, freight movement stimulating job security and continued economic growth. The additional $17.9 billion announced is being spread throughout urban and regional … Continue reading Queensland commercial markets stimulated

Cleofe PaguidoponLeave a comment
Real Estate Agent, Real Estate Marketing, Selling a property

Why listing with a big brand is not always the best option- Kevin Turner

No matter the size, irrespective if the agency is part of a big brand or is a one person operation, real estate agencies need to do mostly the same thing: List your property for sale Get it in the agency window Publish it on several websites Produce some marketing Do open homes Follow up interested parties Provide you with feedback Generate an offer/contract Negotiate the … Continue reading Why listing with a big brand is not always the best option- Kevin Turner

Cleofe PaguidoponLeave a comment
Buying a property, Property Investment, Real Estate Agent, Real Estate Marketing, Working with Buyers

Leverage power in the negotiation – Kevin Turner

Most will be aware of the crazy nature of real estate through the pandemic and particularly the second half of last year.    We have started to see a shift from a seller’s to a buyer’s market. In its simplest form, the change to a buyer’s market is when the power in the negotiation shifts from the seller to the buyer.  Basically, who has the … Continue reading Leverage power in the negotiation – Kevin Turner

Cleofe PaguidoponLeave a comment
Real Estate Marketing

Buyer Strategies in a Seller’s Market

As Australia opens up with vaccination rates rising and competition for property expected to increase in the coming months, experts are recommending that home buyers consider the not so perfect house if they want to get a foot on the property ladder. According to Real Estate Buyers Agents Association (REBAA) president Cate Bakos, buyers need to prioritise features such as location and floor plan as … Continue reading Buyer Strategies in a Seller’s Market

Cleofe PaguidoponLeave a comment
Real Estate Marketing

Top Five Home features that buyers pay extra for

The little things that add BIG dollars By David Cairns It’s important to know what a potential buyer will be looking for when purchasing a home. There are obvious features about a property – the number of rooms, the location, its proximity to public transport and schools, etc. But what about the little things that people will pay extra for? In a national survey of more … Continue reading Top Five Home features that buyers pay extra for

Cleofe PaguidoponLeave a comment
Real Estate Marketing

7 Signs a property isn’t what you’re looking for

Don’t buy with your ‘rose coloured glasses’ on By David Cairns When you want to buy your home, it’s important to remember that it’s a very emotional decision. You want to see the property, both inside and out, and think ‘this is my home’. With that in mind, here are 7 things red flags that you should look out for: 1. Structural issues Check that … Continue reading 7 Signs a property isn’t what you’re looking for

Cleofe PaguidoponLeave a comment
Real Estate Marketing

Realty and REIP have joined forces

Realty and REIP have joined forces to add significant value to the property platform space. Real Estate Industry Partners (REIP) is pleased to announce a new partnership with  Realty.com.au, the first socially intelligent property marketing platform.  The tech company is reinventing the real estate space by enabling a new platform to expose listings to the 15 million monthly Facebook users – pairing industry talent with … Continue reading Realty and REIP have joined forces

Cleofe PaguidoponLeave a comment
melbourne-2262238_1280
Getting More Listings, NEWS, Real Estate Marketing

New Listings in Melbourne

New Listings soar across Melbourne, overtaking Sydney as Restrictions Ease By Eliza Owen, Head of Research Australia One of the lessons learned about the property market through COVID-19 is that listings numbers have been extremely responsive to changes in social distancing policies. Despite an extended lockdown, Melbourne is no exception. Since onsite, private inspections resumed on the 28th of September, new listings volumes have soared. The … Continue reading New Listings in Melbourne

Cleofe PaguidoponLeave a comment