Karen Hutton wraps it all up today so by now you should be writing killer copy, Michael Sheargold discloses the No 1 skillset and Ray Wood wants you to check how mobile you are. Coach – Karen Hutton – Writing Killer Copy Pulling it all together The magic ingredient Working Smarter – Michael Sheargold – This is UPGRADE Week Negotiation No 1 skillset Don’t be … Continue reading The story | No 1 skillset | Are you mobile?
Are bullet points in an ad a good idea? Karen Hutton says yes but there are some points to watch. Ray Wood has a tip on social media and Michael Sheargold has some good reasons not to ignore buyers. Coach – Karen Hutton – Writing Killer Copy Bullet Points Incorporating benefits Not just features Working Smarter – Michael Sheargold – This is UPGRADE Week Buyer … Continue reading Features and benefits | Buyers are sellers | It’s not about you
Michael Sheargold continues to talk you through ‘upgrade week’ when we look at what happens when someone lists, Karen Hutton tells us how to build a better headline and Ray Wood looks at your email subject line. Coach – Karen Hutton – Writing Killer Copy Body Copy How to build on the headline and summary Entice and emotionally engage the reader Working Smarter – Michael … Continue reading Build on the headline | When someone lists | Engaging email subjects
We tell you about the most important 22 words in any advertisement, Michael Sheargold says now is the time to do a listing audit and in property management Tara Bradbury turns to spotlight onto databases. Coach – Karen Hutton – Writing Killer Copy The summary Approx. 22 words Appear on the first results page on portals How to take best advantage of this area Working Smarter … Continue reading Get on the first page | Your audit | PM databases
Karen Hutton helps you write killer copy, Michael Sheargold talks us through ‘upgrade week’ and Ray Wood has a marketing tip. Coach – Karen Hutton – Writing Killer Copy The Headline Spotting a poor headline Creating a ‘sticky’ headline Relating it to the ‘hero’ shot Working Smarter – Michael Sheargold – This is UPGRADE Week Pipeline Think long term The quality of your strategy Have … Continue reading Strong headlines | Quality strategy | Watch the ego!
Some of the models for staff in both sales and property management are pretty tough to manage. Here are some tips about how to manage them once you’ve got them in the business. Coach – Martyn Rogers – Recruiting with an ‘edge’. Different types of people need different leadership A whole list of dos and don’ts for managing sales staff and property managers Training them … Continue reading The trends in prospecting | Who is looking at you? | Many think they know everything
It’s possible to model just about any role and provide a similar type of interview guide as well as a list of what this person should look like personality wise, so that you can get a good feel for the type of person you’re looking for. Coach – Martyn Rogers – Recruiting with an ‘edge’. It’s possible to model just about any role Some roles … Continue reading Social Media NOT Business Media | Any role can be modelled | The authority position
It’s no good getting somebody highly assertive and very decisive if they’re not intelligent as well. What could be worse than a decisive person making poor quality decisions! The natural style of a successful real estate sales person lends them to be naturally abrasive and overly direct if they don’t have the skills to understand the impact it might have on a vendor or purchaser. … Continue reading You need to be assertive and intelligent | Marketing vs prospecting | Building a rent roll without a sales team
It’s well-known the most people revert to their natural behaviour style when left unsupervised, real estate sales people are amongst the least supervised. Why spend extra effort trying to change somebody and train them to be different when you could find someone who fits from the start? Coach – Martyn Rogers – Recruiting with an ‘edge’. Personality is set at a very young age Why … Continue reading Why give away 20%? | Personality set at a young age | Lead generation
Should members on an Advisory Board be paid? If so, how much? Payment acknowledges that you take their appointment seriously and puts an onus on them to take it seriously too – that is – preparation before meetings. Coach – John Knight – Setting up an Advisory Board Preparation is the key Have a secretary and Chairperson End discussions with a list of actions Working … Continue reading Fools learn when they have to | Fix it now | Get a list of actions
