Are bullet points in an ad a good idea?  Karen Hutton says yes but there are some points to watch. Ray Wood has a tip on social media and Michael Sheargold has some good reasons not to ignore buyers.

Coach – Karen Hutton – Writing Killer Copy

• Bullet Points
• Incorporating benefits
• Not just features

Working Smarter – Michael Sheargold – This is UPGRADE Week

• Buyer management
• 2 in 10 buyers are sellers
• 3 strategies
• Preparation not in isolation – it’s in competition

Skill – Ray Wood on social media – Keep it about your community.