Karen Hutton helps you write killer copy, Michael Sheargold talks us through ‘upgrade week’ and Ray Wood has a marketing tip.

Coach – Karen Hutton – Writing Killer Copy

• The Headline
• Spotting a poor headline
• Creating a ‘sticky’ headline
• Relating it to the ‘hero’ shot

Working Smarter – Michael Sheargold – This is UPGRADE Week

• Pipeline
• Think long term
• The quality of your strategy
• Have a system

Marketing Monday – Keep your message about your target market, not about you. Ray Wood