Category: Personal and business marketing

Finding sellers, Getting More Listings, Growing a rent roll, Personal and business marketing, Productivity, Property Management, Staff Development and Recruiting, Systems and Procedures, Time Management, Uncategorized

Standing out is just doing the norm | Low hanging fruit | Do you give keys out?

  More lessons from the field with Glenn Twiddle. Amy Sanderson has a warning about another bad habit, this time in Property Management and Peter Gilchrist reveals the two ways to recruit. Coach – Glenn Twiddle – Lessons from the field Learn from the ‘purple cow’ Don’t be professionally invisible The best agents stand out by testing the norms Working Smarter – Peter Gilchrist – … Continue reading Standing out is just doing the norm | Low hanging fruit | Do you give keys out?

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Finding sellers, Getting More Listings, Negotiation skills, One on ones and KPI's, Personal and Business Development, Personal and business marketing, Staff Development and Recruiting, Staff recruiting, Uncategorized, Working with Buyers, Working with buyers

Buyers want location | What is second class marketing? | Stop giving settlement gifts

  I’m sure you will have noticed that buyers always want more than they can afford so how do buyers agents cater for that? That’s the question we put today to Bryce Holdaway and Luke Newton explains what “second class marketing” is all about. We also tell you why you should stop giving settlement gifts. Coach – Luke Newton – What you need to run … Continue reading Buyers want location | What is second class marketing? | Stop giving settlement gifts

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Finding sellers, Getting More Listings, Negotiation skills, One on ones and KPI's, Personal and Business Development, Personal and business marketing, Real Estate Marketing, Staff recruiting, Staff Training and Motivation, Uncategorized, Working with Buyers, Working with buyers

CRM categories not to use | Clarify, find, access, negotiate | What motivates people?

  One area where many agents go wrong with their CRM is by having too many client categories. Luke Newton helps define that area and we find out how good buyers agents qualify their buyers. Do you know what motivates people? Peter Gilchrist tells us today. Coach – Luke Newton – What you need to run a great CRM Clearly defined categories We use too … Continue reading CRM categories not to use | Clarify, find, access, negotiate | What motivates people?

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Growing a rent roll, Personal and business marketing, Productivity, Property Management, Real estate software and hardware, Staff Development and Recruiting, Systems and Procedures, Uncategorized

Plans and activities | Agents need to close | Seconds from success

  Today as we discuss your CRM, Luke Newton will focus on activities and plans. Bryce Holdaway helps us work better with buyers and Amy Sanderson has some thoughts on first impressions. Coach – Luke Newton – What you need to run a great CRM Daily activities Schedule plans and follow up How to measure a great CRM Working Smarter – Bryce Holdaway – Do … Continue reading Plans and activities | Agents need to close | Seconds from success

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Finding sellers, Getting More Listings, Negotiation skills, Personal and Business Development, Personal and business marketing, Real Estate Marketing, Staff recruiting, Uncategorized

Agents don’t listen | Just get started | Stop asking for business

  This week in the shows we will be helping you set up and run a great CRM system and work better with buyers. Our guests will include Luke Newton from LockedOn and Bryce Holdaway from sky TV and the property show Location, Location, Location. We will also hear from Peter Gilchrist and Amy Sanderson. Coach – Luke Newton – What you need to run … Continue reading Agents don’t listen | Just get started | Stop asking for business

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Finding sellers, Getting More Listings, Growing a rent roll, Negotiation skills, Personal and business marketing, Productivity, Property Management, Real Estate Marketing, Staff Development and Recruiting, Systems and Procedures, Time Management, Uncategorized, Working with buyers, Working with Buyers

Initial contact script / The EBU / PM KPI’s

Most real estate offices have had a great listing presentation, but few sales people have a way of ensuring it is presented to its optimum level according to Brock Gurr. Amy Sanderson starts her series on really knowing your PM business and Jay Standley talks about his EBU. Coach –  Jay Standley – How to sell more than 200 properties a year EBU Build a team … Continue reading Initial contact script / The EBU / PM KPI’s

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Growing a rent roll, Personal and Business Development, Personal and business marketing, Property Management, Staff Development and Recruiting, Systems and Procedures, Time Management, Uncategorized

Lack of focus | Use the whole team | Build people

A lack of focus and distractions will work in tandem to neutralize your efforts and torpedo your dreams. One reason 80% of agents suffer from good month-bad month syndrome is because the hard work they do is cancelled out by a lack of focus and not being able to handle distractions. Hear what Ray Wood has to say about that. Daniel Hayes and Tara Bradbury … Continue reading Lack of focus | Use the whole team | Build people

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Growing a rent roll, Personal and Business Development, Personal and business marketing, Productivity, Property Management, Real Estate Marketing, Staff Development and Recruiting, Systems and Procedures, Time Management, Uncategorized

Be prospecting all the time | Do whatever it takes | Use the full department

Tara Bradbury continues to look at ways to grow the rent roll without a sales team and Amber Werchon talks about another one of the tasks she does every day. Coach – Mark Dwyer – Improve your fee negotiation Where it all starts Do whatever it takes Negotiation is not discounting Working Smarter – Amber Werchon – My 5 daily ‘must do’s’ Prospect at some … Continue reading Be prospecting all the time | Do whatever it takes | Use the full department

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Finding sellers, Getting More Listings, Growing a rent roll, Personal and business marketing, Productivity, Property Management, Systems and Procedures, Uncategorized

Get on the first page | Your audit | PM databases

We tell you about the most important 22 words in any advertisement, Michael Sheargold says now is the time to do a listing audit and in property management Tara Bradbury turns to spotlight onto databases. Coach – Karen Hutton – Writing Killer Copy The summary Approx. 22 words Appear on the first results page on portals How to take best advantage of this area Working Smarter … Continue reading Get on the first page | Your audit | PM databases

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A dummies guide to social media in real estate, Finding sellers, Getting More Listings, Negotiation skills, Personal and Business Development, Personal and business marketing, Real Estate Marketing, Staff recruiting, Staff Training and Motivation, Uncategorized, Working with buyers

Social Media NOT Business Media | Any role can be modelled | The authority position

It’s possible to model just about any role and provide a similar type of interview guide as well as a list of what this person should look like personality wise, so that you can get a good feel for the type of person you’re looking for. Coach – Martyn Rogers – Recruiting with an ‘edge’. It’s possible to model just about any role Some roles … Continue reading Social Media NOT Business Media | Any role can be modelled | The authority position

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