Working with Buyers

Karen Hutton wraps it all up today so by now you should be writing killer copy, Michael Sheargold discloses the No 1 skillset and Ray Wood wants you to check how mobile you are. Coach – Karen Hutton – Writing Killer Copy Pulling it all together The magic...

Are bullet points in an ad a good idea?  Karen Hutton says yes but there are some points to watch. Ray Wood has a tip on social media and Michael Sheargold has some good reasons not to ignore buyers. Coach – Karen Hutton – Writing Killer...

Michael Sheargold continues to talk you through ‘upgrade week’ when we look at what happens when someone lists, Karen Hutton tells us how to build a better headline and Ray Wood looks at your email subject line. Coach – Karen Hutton – Writing Killer Copy Body Copy How...

Karen Hutton helps you write killer copy, Michael Sheargold talks us through ‘upgrade week’ and Ray Wood has a marketing tip. Coach – Karen Hutton – Writing Killer Copy The Headline Spotting a poor headline Creating a 'sticky' headline Relating it to the 'hero' shot Working Smarter – Michael Sheargold –...