Karen Hutton wraps it all up today so by now you should be writing killer copy, Michael Sheargold discloses the No 1 skillset and Ray Wood wants you to check how mobile you are. Coach – Karen Hutton – Writing Killer Copy Pulling it all together The magic...

Karen Hutton helps you write killer copy, Michael Sheargold talks us through ‘upgrade week’ and Ray Wood has a marketing tip. Coach – Karen Hutton – Writing Killer Copy The Headline Spotting a poor headline Creating a 'sticky' headline Relating it to the 'hero' shot Working Smarter – Michael Sheargold –...