26 Jan Strong headlines | Quality strategy | Watch the ego!
Karen Hutton helps you write killer copy, Michael Sheargold talks us through ‘upgrade week’ and Ray Wood has a marketing tip.
Coach – Karen Hutton – Writing Killer Copy
- The Headline
- Spotting a poor headline
- Creating a ‘sticky’ headline
- Relating it to the ‘hero’ shot
Working Smarter – Michael Sheargold – This is UPGRADE Week
- Think long term
- The quality of your strategy
- Have a system
Marketing Monday – Keep your message about your target market, not about you. Ray Wood