Strong headlines | Quality strategy | Watch the ego!

Karen Hutton helps you write killer copy, Michael Sheargold talks us through ‘upgrade week’ and Ray Wood has a marketing tip.

Coach – Karen Hutton – Writing Killer Copy

  • The Headline
  • Spotting a poor headline
  • Creating a ‘sticky’ headline
  • Relating it to the ‘hero’ shot

Working Smarter – Michael Sheargold – This is UPGRADE Week

  • Pipeline
  • Think long term
  • The quality of your strategy
  • Have a system

Marketing Monday – Keep your message about your target market, not about you. Ray Wood

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