It’s true. There are many real estate agents out there who have great heads for radio! But despite this, every agency now needs a video strategy. This is because video is proving itself one of the most popular ways to engage potential customers, attendees at the...
The most powerful skill agents can develop to build trust with their clients is communication, according to research. But sadly, there is a dramatic difference between how the majority of real estate agents define ‘good communication skills’ and the definition held by consumers. According to the Consumer...
Big data is dramatically changing the effectiveness of cold calling by real estate agents by identifying those property owners who are most likely to list their homes. A new product called SmartList combines the best in property data from CoreLogic with Australia’s best consumer behaviour insights...
We are in the age of data. Data is the ‘new oil’ – able to power new revenue streams and improve efficiencies in existing ones. With the relentless rise of both the amount of data and our tools to process it and turn it into...
“The Distributed Autonomous Organisation (DAO) is dead, not really long live that DAO! “, Source: Anonymous (2021) It is 2031 and the world of work has changed. How organisations operate, and how people work in them, has changed. We now have 2 different types of organisations: the...
Our property industry has many ‘middle men’ businesses that help get deals done and make a profit as a result. Sometimes their role is very important and they provide a valuable and efficient service, and sometimes they are little more than a tax on doing...
Why do two agents in the same office with the same opportunities earn different levels of income? It’s easy to think it’s got everything to do with luck. ”He’s lucky because he gets more floor time”. ”She is lucky because she has been in the industry for so...
Pulse check on your listings Successful agents know that it's not a matter of how much stock you have, but the quality of the stock in your portfolio. Here are some of the questions you should ask before you take on a new listing and a ‘pulse...
Are you spending enough time to improve your skills in the recognised major skill areas? Prospecting Listing Qualifying Follow up Price reductions Negotiation Working with buyers How do you rate yourself in all those areas? What areas need attention and improvement? Make a commitment to spend an...
The lessons learned from adversity are the hidden diamonds waiting to be realised and polished. Adversity is the struggle, the challenge we meet every day. A difficult seller A sale that won't come together A purchaser who won’t make a decision A seller who wants to...