The reason anyone goes into any business is to make a PROFIT. Real estate principals are no different. But its intriguing how so many in the industry are focused on INCOME ahead of PROFIT. John Rigby looks at why PROFIT is a dirty word.

Todd Pearce has more to say about how he operates successfully in a tough market.

Coach – John Rigby – The dirty word

• The reason to be in business
• The wrong focus
• What do you check to see how the month is going?

Working Smarter – Todd Pearce – Battening down the hatches

• Getting buyers to commit in a tough market

Skill – Mark Frater says “Sellers need more skin in the game through quality marketing programs”.