
26 Feb Buyers want location | What is second class marketing? | Stop giving settlement gifts
Posted at 01:00h
in Finding sellers, Getting more listings, Negotiation skills, One on ones and KPI's, Personal and business development, Personal and business marketing, Staff development and recruiting, Staff recruiting, Working with Buyers, Working with buyers
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I’m sure you will have noticed that buyers always want more than they can afford so how do buyers agents cater for that? That’s the question we put today to Bryce Holdaway and Luke Newton explains what “second class marketing” is all about.
We also tell you why you should stop giving settlement gifts.
Coach – Luke Newton – What you need to run a great CRM
- Simple buyer communication method
- Think second class marketing
- Sell buyers on your CRM
Working Smarter – Bryce Holdaway – How critical is price?
- Buyers want location
- Buyers want more than they can afford
- Negotiate on terms not price
Skill – Do you give a settlement gift? Peter Gilchrist says ‘stop it now, it sends the wrong message’. He has a suggestion about how to better show your appreciation.
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