Now there are tools that help you measure your return on the investment you make in social media. Topic – How to kill your brand on social Mentor – Joel Leslie The tools Calculate the value of your time Developing your leadership style – Jacob Aldridge – The best 3 things Jacob has learned from leaders Transcript: Kevin: Back once again, as we talk to … Continue reading So who cares about ROI – what is it anyway?
What you say on social says a lot about you. Garbage out – garbage back! Think about who you are talking to and what will interest them. Losing them is much easier than getting them. Topic – How to kill your brand on social Mentor – Joel Leslie You can promote your listings Not WHAT you promote but HOW you promote Like going to a … Continue reading Love spam!
We have come a long way from social media being a hassle that can be handled by anyone and everyone. Topic – How to kill your brand on social Mentor – Joel Leslie Community Managers They are your front window Think of them as a community – a tribe Property Management Matters with Kasey McDonald – Communication is the key but HOW you communicate is … Continue reading You have who looking after social?
Social is easy right? Just whack up some listing and maybe a photo of the dog or the kids eating ice cream. WRONG! Topic – How to kill your brand on social Mentor – Joel Leslie Have a plan Think about your content What you say should engage Marketing Monday – Adam Stewart joins us to discuss partnership breakdowns. Transcript: Kevin: And our guest mentor … Continue reading Who needs a strategy?
Did you know that your brand has a personality? Belinda Vesey-Brown – branding expert from #RealReach – says this is one of the reasons many people get their branding wrong. Topic – #RealReach – Brand Strategy Mentor – Belinda Vesey-Brown Creating a brand Branding is more than a logo Understand the emotional response Transcript: Kevin Turner: Well the final in our series this week, we’re … Continue reading Hero Branding
Aimee Engelmann – one of the experts on #RealReach – discusses the biggest challenge we face that outsourcing can solve. Topic – #RealReach – Outsourcing Mentor – Aimee Engelmann The biggest challenge we face Expand and stay focused Big, small or just starting out – outsourcing will work Developing your leadership style – Jacob Aldridge – Why smart leaders don’t use scripts and dialogues Transcript: … Continue reading The challenge of focusing on high value tasks
Millie Aldridge is another of the experts on #RealReach. Millie specialises in helping you get your head right. The mindset for success Topic – #RealReach – Mindset Mentor – Millie Aldridge Don’t be scared of it Coach yourself to feel positive The danger of the ‘never enough’ mentality Get Social with John Hellaby – Control your ego vs control your traffic Transcript: Kevin Turner: Well, … Continue reading Limit your limiting beliefs
Don’t make the mistake of thinking that recruitment is all about the money. It is not even about leadership. You need to take a holistic view of your business to recruit well. Topic – #RealReach – Recruitment Mentor – Penny Tarrant Ask questions to find out about them Show interest Get to know them first so you can work out how you can fit into … Continue reading How NOT to lose your top performer
Rose Kelly works with real estate leaders all over Australia to uncover the inefficiencies and opportunities for growth in their businesses. Here she highlights the most overlooked areas that have tremendous growth potential. Topic – #RealReach – Growth Mentor – Rose Kelly Stop now and do this A simple task that will return BIG Should return at least 2 to 3 listing opportunities Marketing Monday … Continue reading Overlooked growth opportunities
The next time you feel you are losing deals because of price, take your prospect to a cycle shop and ask them to buy a bike helmet. Here is why. Topic – Overcoming the ‘price’ argument Mentor – Sue Barrett Have prospects happy to pay a premium Low price increases the risk of failure Show them what they need NOT what they want Here is … Continue reading Try the bike helmet argument
