Build on the headline | When someone lists | Engaging email subjects

Michael Sheargold continues to talk you through ‘upgrade week’ when we look at what happens when someone lists, Karen Hutton tells us how to build a better headline and Ray Wood looks at your email subject line. Coach – Karen Hutton – Writing Killer Copy Body Copy How to build on the headline and summary Entice and emotionally engage the reader Working Smarter – Michael … Continue reading Build on the headline | When someone lists | Engaging email subjects

Strong headlines | Quality strategy | Watch the ego!

Karen Hutton helps you write killer copy, Michael Sheargold talks us through ‘upgrade week’ and Ray Wood has a marketing tip. Coach – Karen Hutton – Writing Killer Copy The Headline Spotting a poor headline Creating a ‘sticky’ headline Relating it to the ‘hero’ shot Working Smarter – Michael Sheargold – This is UPGRADE Week Pipeline Think long term The quality of your strategy Have … Continue reading Strong headlines | Quality strategy | Watch the ego!