We have some great lessons for you this week from Andrew Lutze, one of Australia’s top agents, about vendor paid advertising and Lindsey Dodd shares his experiences working in a small agency competing with the big groups.
Structuring your presentation to get VPA
- Don’t call it VPA
- Dovetail all media
- Think about the buyer and how you will reach that person
The David and Goliath battle
- Use your competitors
- Understand your strengths and their weaknesses
- Focus on what you do ….. NOT what they are doing
Marketing Monday – Kate Lumby catches up with the successful Manly team of Karen Terry and Stephen Bock to find out how they work as a team.