Teamwork pays off + A lesson in VPA

We have some great lessons for you this week from Andrew Lutze, one of Australia’s top agents, about vendor paid advertising and Lindsey Dodd shares his experiences working in a small agency competing with the big groups.

Structuring your presentation to get VPA

Andrew Lutze

  • Don’t call it VPA
  • Dovetail all media
  • Think about the buyer and how you will reach that person

The David and Goliath battle

Lindsay Dodd 

  • Use your competitors
  • Understand your strengths and their weaknesses
  • Focus on what you do ….. NOT what they are doing

Marketing MondayKate Lumby catches up with the successful Manly team of Karen Terry and Stephen Bock to find out how they work as a team.

 

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