The conversation with Kent Lardner now turns to third party intermediation. These are third party sites that are starting to move between the agent and the seller with agents now having to buy back leads from these third-party sites. Kent deals with that today and discusses whether it’s too late for agents. Has the horse bolted?
What are we learning from OS about lead generation
Mentor – Kent Lardner
- Are the agents being cut out?
- The threat of third party intermediation
- What do sellers want and what do we need to offer?
- Has the horse bolted?