Jacob Aldridge says “Growth is the most dangerous word in business”.  It’s not just growing too fast for cash flow and capability to keep up; it’s more the case that ‘Growth’ means different things to different people.  He takes us through the 4 options for growth.

Topic – Growth is the most dangerous word in business

Mentor – Jacob Aldridge

• How to set market share and capacity targets
• The most common time people say they need to grow
• The solution

Marketing Monday – Our industry can learn from Airbnb.  We should start by building our solutions, our software and our services in a platform approach according to Greg Dickason from Core Logic.