The fear of striking an objection is one reason why many people do not close.  Sometimes they try to deal with an objection before really understanding what it is all about.  That can be as disastrous as not dealing with it at all according to Rik Rushton.

Topic – How to master failure, rejection and objections

Mentor – Rik Rushton

• Never handle it too soon
• Ask a question to establish what they mean
• Tune in before you broadcast