Late last year Rik Rushton launched his book ”The Power Of Connection”. He joins us all this week to talk about the book and the importance of conversation and connection when dealing with others. Today we discuss the rules of engagement.

Topic – The Power of Connection

Mentor – Rik Rushton

• What to do when communication fails
• Why have communication rules
• Ask “How will it matter?”
• How to control stress

Marketing Monday – There are 3 different types of branding and Tim Heavyside tells us what all 3 are and discusses how he protects ‘his brand’.