18 Dec Use a post script + Attitude first
We have asked the question before but it is worth re-visiting. Are leaders born or can they be created? Tim Eaton gives his view.
Karen Hutton reminds herself about a great underused tool in copy writing.
Coach – Tim Eaton – Formula for success
- The hub of the wheel
- Are leaders born?
- What the ‘best’ work at perfecting
Working Smarter – Karen Hutton – Ads that get action
- Use a P.S.
- Send them back to the copy
- Use it as a feature
Friday Comment – Mark Frater says that success does not come easy, so what price are you prepared to pay?