18 Dec Use a post script + Attitude first

We have asked the question before but it is worth re-visiting. Are leaders born or can they be created? Tim Eaton gives his view.

Karen Hutton reminds herself about a great underused tool in copy writing.

Coach – Tim Eaton – Formula for success

• The hub of the wheel
• Are leaders born?
• What the ‘best’ work at perfecting

Working Smarter – Karen Hutton – Ads that get action

• Use a P.S.
• Send them back to the copy
• Use it as a feature

Friday Comment – Mark Frater says that success does not come easy, so what price are you prepared to pay?