The importance of ‘Presence”

The importance of ‘Presence”

Jacob Aldridge says “Growth is the most dangerous word in business”.  It’s not just growing too fast for cash flow and capability to keep up; it’s more the case that ‘Growth’ means different things to different people.  He takes us through the 4 options for growth.

Topic – Growth is the most dangerous word in business

Mentor – Jacob Aldridge

  • How to set market share and capacity targets
  • The most common time people say they need to grow
  • The solution

Marketing Monday – Our industry can learn from Airbnb.  We should start by building our solutions, our software and our services in a platform approach according to Greg Dickason from Core Logic.

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