24 Apr The importance of ‘Presence”
Jacob Aldridge says “Growth is the most dangerous word in business”. It’s not just growing too fast for cash flow and capability to keep up; it’s more the case that ‘Growth’ means different things to different people. He takes us through the 4 options for growth.
Topic – Growth is the most dangerous word in business
Mentor – Jacob Aldridge
- How to set market share and capacity targets
- The most common time people say they need to grow
- The solution
Marketing Monday – Our industry can learn from Airbnb. We should start by building our solutions, our software and our services in a platform approach according to Greg Dickason from Core Logic.