by Kylie Davis The real estate industry has always had a love hate relationship with the portals. While it’s the portals that own the best audience for property buyers – and are therefore an important part of any vendor’s marketing spend – the charging models and...

The stereotype of the big, street smart, self-taught real estate agent is being challenged by a new breed of business educated and managerially savvy agents. New leadership research on the real estate shows these new breed of principals run tighter ships that have better employee engagement...

A lot of people who are planning to be a real estate agent are too consumed in getting their license. Which you can easily do by studying. But that is just the tip of the iceberg. So what does it take to succeed in this...

Methamphetamine usage and as a result contamination is now a serious problem, with some children that have lived in contaminated houses showing the same level of methamphetamine in their system as a regular adult ice user. Residents of contaminated properties may not realise that they...

They network constantly! Good real estate practice has nothing to do with houses. Property remains the same.  It is the people in those houses who change, who will determine how successful you are as a real estate agent. This business is not about transactions it’s about building...

There is no doubt that a real estate agent’s ability to list properties for sale will be in direct proportion to that person’s success in the industry. When I first started in real estate I heard the phrase ”List and Last”. At the time I understood...

Such an interesting question.  How do you sell anything? You can’t ‘sell’ anyone anything they do not want to buy. You can, however, sell the benefits of something. How will the person use this? How will they benefit from owning it? Will they feel better for owning...

The best agents very rarely must ask this question and there is a reason for that. They have been able to create a business that does not rely on having to chase new listing leads all the time.  They have created an ‘attraction business’.  A business...

To be successful in real estate you need to become a marketing machine. To do that you need to be thinking continually about marketing yourself as the agent before someone needs an agent. My advice is to develop a plan that runs over a full 12 month...