Getting the ‘right’ people + Make them want to read


There is a system to success and this week Tim Eaton describes it beautifully. Stop writing ads that just look good. Get the phone to ring – that has to be the objective.

Coach – Tim Eaton – Formula for success

  • 4 spokes and the hub
  • Get the right people on the bus
  • Don’t point train the wrong people

Working Smarter – Karen Hutton – Ads that get action

  • Make the reader want to read
  • Must flow to copy
  • One BIG benefit

Marketing Monday – Mark Frater looks at how the top achievers are setting up 2016.

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