15 Jul Get them to see it your way | Systems | We do advertising the wrong way around
Posted at 01:00h
in Finding sellers, Getting more listings, Negotiation skills, Personal and business development, Real Estate marketing, Time Management, Working with buyers
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Ian Grace says that we attack the process of photographing a property and writing the copy for the ad the wrong way round. He explains today.
Mark Frater explains an interesting process of getting people to see a situation from your perspective.
We hear more from Caroline Bolderston today about farming areas.
Coach – Caroline Bolderston – Working a farm area
- The systems are the hard thing
- How often do you do it?
- What to do, to do it effectively?
Working Smarter – Ian Grace – Powerful advertising tips
- When to take the photo
- Write the ad first
- Just like a movie, the script comes first
Skill – Mark Frater – The Picture Process
- See it from their perspective first
- Understand what is going through their head
- Then you cause a problem with their ‘picture’
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