Don’t just blunder in | 3 keys areas of farming | The secondary shot


Today we play the final episodes from Caroline Bolderston about working farm areas and Ian Grace’s tips on writing powerful advertising.

Coach – Caroline Bolderston – Working a farm area

  • 3 key elements to effectively working a farm area
  • How to measure it
  • What should be your benchmarks?

Working Smarter – Ian Grace – Powerful advertising tips

  • A photo signboard on EVERY listing
  • The secondary photograph

Friday CommentMark Frater – The Picture Process

  • Don’t just blunder in with a solution.
  • Understand and create a problem.
  • Get across the cost of making a mistake.
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