Competitor analysis | You don’t have to know the answers | A free service


As Darren Saunderson points out today, we shouldn’t be calling a listing opportunity a presentation because it’s more an opportunity to have a conversation. How important is competitor analysis to your brand? That is the question answered today by David Hickey.

Coach – Darren Saunderson – List and last

    •    Move away from listing presentations and towards listing conversations

    •    Listen intently

    •    Questions are more powerful than answers so share the microphone

    •    Use stories to transfer beliefs and emotions with energy, confidence and passion

Working Smarter – David Hickey – Build a business on social

    •    The importance of competitor analysis for any brand

Skill – We tell you about a free service that will make sure you don’t miss an important event or time or forget to follow up an email.

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