Never start something you can’t continue.  In other words don’t set unrealistic goals about what you will achieve in social media. By being consistent with your social presence you will be able to engage contacts, getting them through the front gate and into your database. Melanie Hoole will discuss this today.

Consistency
Melanie Hoole – 5 C’s of Social Media

• Always be true to your brand message,
• Use pre-planned topics or themes so that your content looks and sounds consistent.
• How often to blog and post
• When to blog and post – best times of the day