There is a system to success and this week Tim Eaton describes it beautifully. Stop writing ads that just look good. Get the phone to ring – that has to be the objective.

Coach – Tim Eaton – Formula for success

• 4 spokes and the hub
• Get the right people on the bus
• Don’t point train the wrong people

Working Smarter – Karen Hutton – Ads that get action

• Make the reader want to read
• Must flow to copy
• One BIG benefit

Marketing Monday – Mark Frater looks at how the top achievers are setting up 2016.