Why would someone choose you to sell their property? That is the question we ask Michael today. Topic – The LUXE market insider Mentor – Michael LaFido Continue reading Your U.V.P. will help secure a LUXE listing
Always be the last to talk about price. Michael delivers some great dialogue to help talk about price with a potential seller Topic – The LUXE market insider Mentor – Michael LaFido Continue reading 2 reasons a property won’t sell
What does it take to be a LUXE agent? How quickly potential sellers judge you can be a killer. First impressions count. Will they swipe left or right Topic – The LUXE market insider Mentor – Michael LaFido Continue reading Don’t be a Tinder agent
The size of your database is not the sole determination of the likely yield or potential value of that data set. You need to look at the quality of the record, depth of engagement, length of relationship, and the possibility that the contact will transact. Where there is no opportunity to be had, it’s time to say goodbye. Topic – 5 days to better data Mentor … Continue reading Time to say goodbye
The property management industry is changing in all sorts of ways. So we asked Ray White’s Emily Sim to join us in the latest episode of Rockend Rockstars to discuss how technology is shaping and changing the property management industry. Emily has been in property management for a long time, so for her to say that we’re at the “pointy end” now has to mean … Continue reading Tech impacts property management – Emily Sim
There is a real danger of service failure when information about a customer is silo-ed across the business. Topic – 5 days to better data Mentor – Sarah Bell Continue reading Don’t silo relationships
Make no mistake. What you are building is relationships. Relationships with customers, via a history of service, is the strongest indication of future business. Topic – 5 days to better data Mentor – Sarah Bell Continue reading Think of data as ‘building blocks’
Agents sell their professional services to people who have houses or want to have houses. In order to do this, you need to understand the relationships between people and the houses they own. Topic – 5 days to better data Mentor – Sarah Bell Continue reading Agents don’t sell houses
One of the biggest mistakes made with the database is the bulk dumping of contacts into it with very little information, context or plan about how that relationship is going to progress. Topic – 5 days to better data Mentor – Sarah Bell Continue reading Dump data dumping
Bringing it all together is about creating a win/win. Mark explains how to do that. Topic – The Buyer Process Mentor – Mark Frater Continue reading Now to negotiate
