Matt Lancashire tells us the best way to secure marketing dollars and Jarrad Boffo talks about culture. Someone once said that the culture of a business is defined by what you don’t do but Jarrad says culture is clearly set out by how the team works.

Coach – Jarrad Boffo – Leadership & Rapid Growth

• Culture
• What would the team say?
• It is about balance

Working Smarter – Matt Lancashire – It’s not VPA

• The No 1 thing that is probably holding you back
• Matt’s tips
• Use success stories

Friday Comment – Michael Sheargold builds on the point made by Aaron Shiner earlier in the week about why we don’t implement.