Control the Controllable

In difficult times we have to focus on what we can control and deal with those things that are beyond our control.  Doug Driscoll talks about how his business has adapted to the new way of doing things.   Continue reading Control the Controllable

Built MY brand

“Just as a candle burns brightest in the darkest room, my sold boards stood out so much in a market where there were very few sales happenings. It was actually a big deal to see a sold sticker on a sign, and everyone noticed. During the GFC, I built a brand as someone that could get results. I picked up a lot of expired listings … Continue reading Built MY brand

The Big Bold Change

“In January 2011, I could see what was coming and how tough the market was going to get. I knew that there was no way I could survive on only 50% of each one of my commissions, so I left and started working for myself from home. I kept my costs super lean, and by working for myself, I was able to keep all of … Continue reading The Big Bold Change

Price vs Presentation

“Despite how tough the market got, I realised there were only 2 reasons why any property wouldn’t sell, and that was price or presentation. I knew that if I could nail the presentation, the only issue was the price. That gave me something to work on every day, and I would spend time every day aligning all of my vendors to the market. Some would … Continue reading Price vs Presentation

Set goals – small, medium & large

“I needed to know what I was working for each day, especially on days when it was really tough (people wouldn’t want to talk to me, 19/20 of the people I rang each day would say no to me), so I set clear tangible goals, and I looked at them every day. An example of small goals would be a coffee from a cafe if … Continue reading Set goals – small, medium & large

The 20:1:20 Strategy

“No matter what else was going on in the world, I would make 20 calls every day, with the goal of booking 1 meeting a day. That meant 20 meetings per month, and I knew that if I could do that, I could get 2-3 listings per month, just from my calls, let alone any referrals or call-ins I’d get each month. All up my … Continue reading The 20:1:20 Strategy