Smart marketers know that you need to tailor a marketing campaign to fit a need.  So why do agents think that the marketing plan they design is going to suit every property and seller?

Coach – Aaron Shiner – What sellers hate and agents keep doing 

• Don’t listen and think ‘one size fits all’ with marketing

Working Smarter – Eric Milliken – The Do’s and Do Not’s of personal profile videos

• Internet users are fickle and click-happy, which means they don’t stay anywhere on the web for very long. Because of this, you need to ensure your video is concise.  But how long is too long?

Skill – Brett Hunter says that designing a database can be hard unless you ask yourself one simple question.