Today we play the final episodes from Caroline Bolderston about working farm areas and Ian Grace’s tips on writing powerful advertising.

Coach – Caroline Bolderston – Working a farm area

• 3 key elements to effectively working a farm area
• How to measure it
• What should be your benchmarks?

Working Smarter – Ian Grace – Powerful advertising tips

• A photo signboard on EVERY listing
• The secondary photograph

Friday Comment – Mark Frater – The Picture Process

• Don’t just blunder in with a solution.
• Understand and create a problem.
• Get across the cost of making a mistake.