Two critical elements to the success formula are training and support. While they go hand in hand, Tim Eaton points out that they don’t always happen. Karen Hutton’s piece toady deals with the ‘image’ you create with your advertising copy.

Coach – Tim Eaton – Formula for success

• Ongoing training
• Don’t forget support
• Nurture

Working Smarter – Karen Hutton – Ads that get action

• Bottom Line people
• Create an image
• Use benefits and imagination

Skill – Mark Frater builds on what top performers are doing now to make a big success of 2016. He says ’don’t kid yourself about how well you are going’.