Michael Sheargold lays down an interesting challenge for you today to help bring about some positive change and Carl Quested offers a simple solution to test and measure the impact of a direct mail campaign.

Coach – Michael Sheargold – Coach for performance

• Bigger questions
• 3 things I need to do to change this situation
• Hard, medium and soft coaching

Working Smarter – Carl Quested – List and sell more with direct mail

• Test and measure
• Use offer codes to measure what is and isn’t working
• Test different headlines to see which gets a better response (A/B split testing)
• Only alter one component at a time – always keep a constant

Friday Comment – A great story today from Mark Creedon about breaking an egg from the inside.