Many organisations believe they know what their customers want and will make decisions around product development or strategic decisions based on that. Scott Downing from Rockend does not agree with that and says …. “Give them what they want not what you think they want” .

In this video you will learn:

• How to prepare for and adapt to the demands of your clients
• How to deliver a more personable, community-feel approach
• Scott’s advice for those about to commence the customer experience journey