Sydney, Thursday 26th October 2023
Realty.com.au, a pioneer in the real estate industry, is proud to announce its groundbreaking proprietary AI technology, set to revolutionise the property search experience by introducing a Beta version of AI-driven Discovery Search.
Realty Media Group, the founding company behind Realty.com.au, promised to ‘connect property and consumers differently’ when it was first to launch social delivery of every property available for sale and rent in Australia.
The Internet-enabled search technology empowers consumers to search faster than was previously available with print and now, intelligent search 2.0 powered by AI, will allow buyers to find the right property even faster.
When commenting on the platform’s introduction of its AI-powered discovery search technology, RMG Founder Troy Rushton said “We have developed a holistic distribution platform for Agents that will allow buyers to ‘discover’ properties based on what’s really important to them. Our Discovery search allows users to search faster and more efficiently than traditional suburb searches currently available on major portals”.
Ex-CEO of the REA Group (realestate.com.au), Simon Baker told RealtyUNCUT podcast host Daniel Streek in a recent episode:
“We have to move from matching to discovery. Now this is where AI starts to step in because traditionally it’s been reliant on me as the searcher to really guide the process. That’s really limited by what I know. If I don’t know what I don’t know, I’ll never find it. So then the role of an AI-driven search engine is to say well, what’s really important to you – ‘Tell me where I could live’. Try doing that today on REA or try doing that today on Domain. You can’t, right? So that’s the next evolution. That (AI search) then starts to bring in more characteristics about what’s important to you ” Baker concluded.
“Our mission revolves around simplifying and enhancing property marketing using predictive technology based on user interactions to present the most relevant properties,” Rushton said. “Our AI uses Natural Language Processing (NLP) and continues to learn based on user interactions, so it gets more intelligent and makes a stronger connection with the user the more it is used”.
Key features of Realty.com.au’s proprietary AI Technology include:
- Personalised Lifestyle Matching: AI algorithms understand your lifestyle preferences, from proximity to schools and public transport to nearby recreational facilities and shopping options.
- Real-Time Updates: Stay in the know about new properties that match your evolving lifestyle and priorities.
- Effortless User Experience: A user-friendly interface ensures that finding your dream home is easy and stress-free.
- Comprehensive Data: Realty’s Discovery AI search has access to comprehensive property information, neighbourhood insights, and more to help guide the user experience and make informed decisions.
Realty.com.au’s commitment to innovation has made it the first in the market to provide such advanced technology for property search. As the real estate landscape evolves, this pioneering feature sets a new standard for the industry.
By using its own proprietary technology to instantly post available property listings across all social media channels, Realty.com.au boasts the industry’s widest distribution capabilities through its own Realty-owned and managed network of 1,006 geo-located pages with over 450,000 followers”This is another market first move that sets us apart and fulfills our long-held promise to connect property and consumers differently” said Company Director and leading Australian business coach Michael Sheargold.
“We are thrilled to introduce proprietary AI Technology, a game-changer in the real estate world,” said Sheargold. “Our mission has always been to make the property search experience as seamless and personalised as possible. With this new technology, we are taking a giant leap toward that goal.”
Homebuyers and investors can now experience a whole new way of searching for properties, tailored to their unique lifestyles and preferences. Realty.com.au is committed to leading the industry and making property searches more intuitive, intelligent, and enjoyable.
Media Contact:
Kevin Turner
Director – Realty Media Group
kevin@realty.com.au
0403 043 100
About Realty.com.au:
Realty Media Group owns and operates the listing portal Realty.com.au. RMG was the first to introduce social delivery of all properties for sale and rent in Australia with extensive distribution capabilities through their own network of 1,006 geo-located pages with over 450,000 followers. The group has also automated social ad compilation for agents with its AgentAds.io platform which is estimated to deliver a substantial time saving on each listing. RMG’s introduction of AI-powered discovery search marks another ‘first to market’ milestone for the group.
Terms explained:
“Limited Location Property Search” typically refers to searching for properties within a specific geographical area, the only search capability currently available.
“Unlimited AI Discovery Property Search” is a more advanced search using AI to match properties with a user’s lifestyle preferences, beyond, and in the current location-based criteria.