Leading Australian Coach, Michael Sheargold, has joined the Board of Realty Media Group which owns and operates Realty.com.au, a property marketing ecosystem of social media, mobile and web-based technologies designed specifically to reach people interested in property in Australia. The platform is proving very popular with agents and agencies who are ‘socially savvy’ and understand the shift that has occurred with how people communicate and seek information.

Prior to his appointment as a Director, Sheargold had been working with realty.com.au founder Troy Rushton and fellow board members Kevin Turner and David Robson in the development of proprietary technology-driven products designed to boost agent, property manager and agency profiles in their local area.

“My entire life I’ve been fascinated by the idea of ‘what’s possible’. I’ve been on my own immersion of learning for decades – uncovering, trying new things and being curious about personal performance. When I was introduced to the possibilities presented by Realty, I immediately saw the scope to bring a concept to our group and the broader real estate community that was a fresh new approach to connecting people and property differently”, said Michael Sheargold.

At the end of 2020, Realty CEO and Founder, Troy Rushton announced his company had reached several milestones during what was a particularly tough year. “Realty has established itself as the third-largest social audience in the real estate space in Australia delivering available properties and local property news through its 450+ geo-social network,” he said.

Fellow Realty Director Kevin Turner has had a long association with Sheargold through his national podcast series Real Estate UNCUT and said he was particularly excited to welcome him onto the board. “I know Michael will make a valuable contribution to the growth of the company. He is held in very high regard as a high-performance coach and combined with his depth of industry knowledge and contacts, the acceleration of acceptance is already becoming evident” said Turner.

There are several challenges facing the property industry at present according to Sheargold. “Number one, the industry is not in control of the key advertising portals. The resultant increased costs to market and growing pressure on fees is impacting margin. The second – the industry is not able to benefit from the growth in the portals and third, the industry is not in control of the buyer and seller data. Data the agents are creating and then having to buy it back. I see that as a major future threat” he said.

Realty addresses all three of these challenges by offering the industry a more effective, cutting edge and affordable delivery method to reach buyers and sellers and, through industry ownership, better cost control, better data security and a stake in the growth of the industry.