You can’t sell a secret – just ask a real estate agent how hard it is to sell a property when no one knows it is for sale. As well as exposing the property to the widest possible range of buyers, marketing also creates desire and competition and those two factors will set the foundation for a successful sale. So, if marketing is so important, why do sellers struggle to see the benefit? Or is it that they just see it as a cost – not an investment – a cost they can’t afford. Imagine being able to commit to a property marketing campaign that will deliver the best result without having to put your hands in your pocket upfront.