The real estate landscape is evolving, with property sellers adopting innovative strategies to market their properties. In a notable trend shift, Realty Media Group (RMG), a leading real estate marketing platform that uses AI technology to achieve highly targeted marketing & distribution, has reported a substantial increase in ad spending and ad placement via their platform, AgentAds.io. This surge underscores the growing trend of property sellers turning to social media to effectively market and sell their properties.
RMG month on month data has revealed a 20% surge in ad spend by property sellers in the last 30 days alone, indicating a clear shift in marketing strategies towards digital distribution platforms. Simultaneously, there has been a significant 26% increase in the number of ads placed through their specialized platform, AgentAds. This data showcases a paradigm shift in the real estate industry, as traditional marketing methods give way to the powerful reach and engagement potential of social media. RMG’s automated technology saves agents hundreds of hours every month allowing them more productive time to help buyers and sellers.
The integration of social media into the real estate landscape has opened up a new opportunities for property sellers. The ability to target specific demographics, engage with potential buyers directly, and showcase properties through engaging interactive content & tracking has proven to be a game-changer for developing more effective marketing campaigns. RMG’s AgentAds.io platform offers a frictionless, fully automated, and effective way for real estate agents & property developers to tap into the vast potential of social media marketing.
“We’re thrilled to witness this transformative shift in the real estate industry,” said Daniel Streek, CRO of Realty Media Group. “The surge in ad spend and ad placement through our AgentAds platform, when powered by AI, underscores the significance of social media as a dynamic and impactful marketing channel. Property sellers are recognizing the power of social media to connect with potential buyers on a personal level and create lasting impressions.”
The AgentAds platform provides property agents and their sellers with a range of automated tools and AI features to craft compelling ads that resonate with today’s tech-savvy buyers. The platform’s analytics capabilities allow sellers and their agents to track engagement, measure ROI, and refine their strategies based on real-time data insights.
As the real estate market continues to evolve, RMG remains committed to pioneering innovative solutions that empower property sellers to thrive in a digital-first landscape. The rise in non-portal ad spend serves as clear indicator that social media when combined with RMG’s proprietary AI-powered distribution technology has become an integral part of modern real estate marketing.
About Realty Media Group:
Realty Media Group delivers AI-powered distribution technologies that empower property developers and real estate professionals to scale & automate property and profile marketing. RMG solutions include realty.com.au, realtyads.io & agentads.io.