SYDNEY – Tuesday 14 th February 2023
Just 6 months after achieving 2M distribution posts, Australia’s most prolific property distribution platform for agents & developers has delivered its 3 millionth post.
“This week we delivered our 3 millionth post, the last 1m happened in less than half the time of the previous million, which shows a steep incline in audience growth and the number of listings being distributed through our platform to search, social & web channels” said RealtyAds.io founder and CEO Troy Rushton.
“Our stats reveal that our automated property distribution has delivered listings to more than 75m people since we launched the technology and generated more than 7.5m visitor engagements. We now have more than 50 CRM partnerships across Australia and New Zealand and are delivering targeted audiences to agency websites” said Rushton.
“Leading Agents recognise the importance of growing their own digital assets, so our omni-channel distribution network enables Agents to distribute property listings 24×7 to multiple social, search, and web platforms including realty.com.au, within seconds of it being listed. We drive visitors back to the agents own website and that is why the agents get such great results” said Rushton.
In November 2022 RealtyAds was fully integrated with LockedOn, one of Australia’s leading real estate CRM’s, to deliver frictionless distribution through its proprietary automated technology.
Communicating the value of the partnership with RealtyAds, LockedOn CEO Luke Newton stated “The true power in what we are able to do with RealtyAds is getting people to go to the agents site for as little as 10 cents. With Google and Facebook pixels on their site, they now have a connection with these people and can then commence to build a relationship by re-marketing to them. No advertising company that I know of in the world could get eyeballs onto an agent’s site for that cheap!”
Matthew Lipari, sales partner at Lands Real Estate said “We ran a social ad with Realty Ads via our CRM platform LockedOn, after struggling to get much engagement for a challenging property. We were seven weeks into the campaign and didn’t have much to work with. Upon using the RealtyAds tool, we met with an additional 13 groups and generated 12 email enquiries across two weeks. The engagement turned from very little to an abnormal amount in a short space of time. We qualified and secured a buyer shortly after and the property was sold.”
Bev Barendse, Principal at Coast Realty said “After many successful test campaigns, we now include RealtyAds in our marketing packages and confidently say to vendors it gives their property the widest possible distribution, which ensures we have the best chance of maximising the sales price”
Kevin Turner who heads up Key Relationships for Realty Media Group said “The endorsement of leading agents around the country who are using RealtyAds and being rewarded with more enquiry and additional listing opportunities, has resulted in the rapid growth we are experiencing in both agencies joining the platform and consumer confidence that promoting property in social media delivers results faster and cheaper that ever before”.
