Industry experts say buyers and renters who don’t utilise #artificial intelligence (Ai) in their property searches could be missing multiple prime opportunities.
“Buyers looking for their ideal home or investment are simply unaware of some exceptional listings because they are not using the modern-day advantage of Ai in their property hunt,” said Troy Rushton, founder of Realty Media Group (RMG).
“Ai has advanced at a rapid pace, with the technology completing tasks from composing songs through to creating artwork and providing personal advice.”
“With the right analysis in place, machine learning can now also assist homebuyers, investors, and even renters in their quest to identify the best property to fulfill their needs.”
Mr Rushton said fulfilling this need was the motivation behind their platform, Realty.com.au.
RMG’s Ai powered Discovery Search is currently in beta but will eventually be rolled out as a key part of the consumer offering on the company’s portal.
“We have developed a holistic distribution platform for agents that will allow buyers to ‘discover’ properties based on what’s really important to them. Our Discovery Search allows users to search faster and more efficiently than traditional suburb searches currently available on major portals.
“We use Ai technology to match properties to consumers and deliver them a bespoke list of housing that’s ideal for their needs.
Mr Rushton said the key features of Realty.com.au’s Discovery Ai Search technology include:
- Personalised Lifestyle Matching: Ai algorithms understand your lifestyle preferences, from proximity to schools and public transport to nearby recreational facilities and shopping options.
- Real-Time Updates: Stay in the know about new properties that match your evolving lifestyle and priorities.
- Effortless User Experience: A user-friendly interface ensures that finding your dream home is easy and stress-free.
- Comprehensive Data: Realty’s Discovery Ai search has access to comprehensive property information, neighbourhood insights, and more to help guide the user
experience and make informed decisions.
“Our Ai uses Natural Language Processing (NLP) and continues to learn based on user interactions, so it gets more intelligent and makes a stronger connection with the user the more it is used.
“Our mission is to simplify and enhance property marketing using predictive technology based on user interactions in order to present the most relevant properties,” said Mr. Rushton.
RMG Director Kevin Turner said, “This is another market-first move that sets us apart and fulfills our long-held promise to connect property and consumers differently,”.
“We are excited to introduce our proprietary Ai technology, a game-changer in the real estate world.”
“Homebuyers and investors can now experience a whole new way of searching for properties, tailored to their unique lifestyles and preferences. Realty.com.au is committed to leading the industry, making property search more intuitive, intelligent, and enjoyable.”
“The platform boasts the industry’s widest distribution capabilities through its network of 1006 geo-located pages with over 450,000 followers.”
“We want to make the property search experience as seamless and personalised as possible. With this new technology, we are taking a giant leap toward that goal.”
The need for this next move in the real-estate sector was highlighted in recent comments by the ex-CEO of the REA Group (realestate.com.au), Simon Baker.
Mr Baker told RealtyUNCUT podcast host Daniel Streek in a recent episode:
“We have to move from matching to discovery. Now this is where Ai starts to step in because traditionally it’s been reliant on me as the searcher to really guide the process. That’s really then limited by what I know. If I don’t know what I don’t know, I’ll never find it. So then the role of an AI-driven search engine is to say well, what’s really important to you – ‘Tell me where I could live’. Try doing that today on REA or try doing that today on Domain. You can’t, right . So that’s the next evolution. That (Ai search) then starts to bring in more characteristics about what’s important to you ” Baker concluded.
Troy Rushton and Kevin Turner are both available for interview.
For further information, please contact Kevin Turner (Director at Realty Media Group) on 0403 043 100 or kevin@realty.com.au
Realty Media Group, owns and operates the listing portal Realty.com.au. RMG was the first to introduce social delivery of all properties for sale and rent in Australia with extensive distribution capabilities through their own network of 1006 geo-located pages with over 450,000 followers. The group has also automated social ad compilation for agents with its AgentAds.io platform which is estimated to deliver a substantial time saving on each listing. RMG’s introduction of Ai powered Discovery Search (patent pending) marks another ‘first to market’ milestone for the group.