HOW MUCH DOES IT COST TO HAVE A REAL ESTATE COACH?

How much does it cost NOT to have a coach? –  should be the question. I recently interviewed Haesley Cush from Ray White New Farm and was surprised to hear that he has had the same coach for decades. He told the story that when he was considering hiring her (Anne-Marie O’Brien) he was questioning the cost and a colleague asked that question? He thought … Continue reading HOW MUCH DOES IT COST TO HAVE A REAL ESTATE COACH?

HANDLING CRITICAL REAL ESTATE AGENT NEGOTIATION

Here are some notes from a master negotiator – Michael Yardney. Originally posted on his Property Update site. One of the skills of being a good negotiator is knowing when not to talk but to listen. I have found that many inexperienced negotiators are too eager to show off just what they know. This can work against them as they often reveal too much too soon, in … Continue reading HANDLING CRITICAL REAL ESTATE AGENT NEGOTIATION

MAKING SOCIAL MEDIA USEFUL IN REAL ESTATE AGENT MARKETING

The first thing to understand about social media is that it is meant to be ‘social’.  That is how it got its name. Many agents think it is a platform to push their latest listings or brag about their latest sale. That would be like going to a bar b cue and saying out loud “Let me tell you about my latest listing” or “I just sold a … Continue reading MAKING SOCIAL MEDIA USEFUL IN REAL ESTATE AGENT MARKETING

SECRETS OF GREAT REAL ESTATE NEGOTIATORS

We can learn a lot about developing strong negotiation skills by listening to how top negotiators work.  Recently I asked two top property negotiators for their tips.  The audio interview was originally produced for Real Estate Talk, but here is a transcript: Kevin:  Top negotiators are always great people to talk to, especially if you want to get a bit of an edge when negotiating to get … Continue reading SECRETS OF GREAT REAL ESTATE NEGOTIATORS

How much does it cost to have a real estate trainer?

I find it amusing that we want sellers to view any marketing expenditure as an “investment” because they are investing in the sale of their property. Then when it comes to improving our skills through training, securing a coach or a mentor, we look at it as a coast. Change how you look at the “investment” in improving yourself and your business and you will … Continue reading How much does it cost to have a real estate trainer?

How to get a constant flow of listings leads

There is a saying in real estate – “List and last!” There are two sides to a real estate transaction – seller and buyer or from a real estate salespersons perspective – list and sell. But they are not two equal sides.  If they were, the commission earned from a sale would be split evenly between the two sides. In fact agents earn more commission … Continue reading How to get a constant flow of listings leads