Belle Property has announced the launch of two new offices in Townsville, Queensland, led by Principal, Ella Geaney. Formerly operated by Ray White Geaney Property Group, the rebrand of the group’s CBD and Bushland Beach offices shines a spotlight on the area’s growing reputation as a premium lifestyle location.
Commenting on the launch, Belle Property CEO Peter Hanscomb said, “We’re thrilled to grow our North Queensland operations and services to include two well-established teams in Townsville. Ella Geaney is an award-winning leader in the local real estate market, and I look forward to seeing further growth of Ella’s highly successful business and strong client base under our national boutique brand.”
A coastal city known as a gateway to the Great Barrier Reef, like many regional areas Townsville is currently experiencing an influx of buyers and renters looking for a lifestyle sea change with the added bonus of escaping city lockdowns.
As Ella outlined, “Townsville’s real estate market is fiercely competitive. There’s a shortage of stock for sale, with properties spending an average of just seven days on the market and achieving prices well above expectation. There’s also a shortage of rentals, with a vacancy rate of less than one percent and rental yield between six and 10 percent.”
As a long-time Townsville resident, Ella has played a pivotal role in the local real estate market’s coming of age, having worked in sales and property management for 27 years in addition to being an auctioneer.
Explaining her motivation to join the Belle Property family she says, “We felt the region deserved a premium real estate brand, and Belle Property stood apart from the crowd through its pre-eminent and niche approach to real estate. Its dedication to being authentic and developing trusting relationships with customers, while providing consistently high levels of care and service, also aligned perfectly with our own approach and values.
“I have every confidence the Belle Property brand will be well-received locally, with clients embracing our brand-new look and feel while dealing with the same expert team they have come to trust,” she added.
With Townsville the latest in a long line of new Belle Property offices already rolled out in 2021, it won’t be the last according to Mr. Hanscomb.
“We’re committed to expanding our network presence in prime Australian lifestyle locations such as Townsville, and are delighted to be opening our latest Belle Property office in this appealing regional city, with the talented Ella Geaney at the helm,” concluded Peter.
Belle Property Townsville opens for business on 1 October 2021, offering premium client care and unrivaled results from two locations: 137 Ingham Rd, West End and Shop 7, Corner Lionel Turner Drive & Mount Low Parkway, Bushland Beach. For more information contact Ella Geaney Ella.Geaney@belleproperty.com