14 Dec Getting the ‘right’ people + Make them want to read
There is a system to success and this week Tim Eaton describes it beautifully. Stop writing ads that just look good. Get the phone to ring – that has to be the objective.
Coach – Tim Eaton – Formula for success
- 4 spokes and the hub
- Get the right people on the bus
- Don’t point train the wrong people
Working Smarter – Karen Hutton – Ads that get action
- Make the reader want to read
- Must flow to copy
- One BIG benefit
Marketing Monday – Mark Frater looks at how the top achievers are setting up 2016.