13 Mar Changing the situation | Use codes | Break the egg
Michael Sheargold lays down an interesting challenge for you today to help bring about some positive change and Carl Quested offers a simple solution to test and measure the impact of a direct mail campaign.
Coach – Michael Sheargold – Coach for performance
- Bigger questions
- 3 things I need to do to change this situation
- Hard, medium and soft coaching
Working Smarter – Carl Quested – List and sell more with direct mail
- Test and measure
- Use offer codes to measure what is and isn’t working
- Test different headlines to see which gets a better response (A/B split testing)
- Only alter one component at a time – always keep a constant
Friday Comment – A great story today from Mark Creedon about breaking an egg from the inside.